We Commit to Being Conscious of Every Decision We Make

Forever New Conscious is our answer to building a better fashion industry for all. We understand that fashion should be accessible but not at the cost of damaging our planet.

Shop the collection now, in-store and online.

Our Vision

At least 80% of our garments will be Conscious by 2022. Our products are Conscious if they contain at least 30% sustainable fibers or produced with responsible processes. Our Conscious range has been made using responsible fibers and created using sustainable processes.

Our Key Pillars

Our five pillars of change will guide us to a future where fashion makes meaningful contributions to our industry and the environment.

- RESPONSIBLE FIBRES
Using responsible fibers that have a lower environmental effect is one of our main strategies to reduce our impact on the Earth.

-ENVIRONMENT
We aim to reduce our overall environmental footprint and so, we have transitioned to a range of responsible products and processes around our office and in-store.

-ETHICAL SUPPLY
We are committed to the principles of responsible sourcing and respect for the environment in the manufacturing of our products.

-COMMUNITY
We are passionate about creating positive change through our community initiatives.

-DIVERSITY AND INCLUSION
We are consistently working to evolve our business practices to create a culture of respect for all. We are committed to evolving our practices to create a workforce that promotes and celebrates diversity.

Explore the collection

Create your own eco-friendly wardrobe with Forever New conscious clothing collection and make your style look more sustainable